In service industries such as event planning, the work is very hands on and on severe time restrictions before and at the day of the event as a successful party, wedding, conference, needs to be planned and the job is not done until the last person leaves the event.
If you are in a management position, you need to able to communicate your ideas effectively to carry the plans your team has decided on in time and in an orderly manner. This is true not just for the day of the event but also if an emergency occurs such as the date of the occasion being pulled back, the leaders still have to run a smooth process by telling the appropriate departments what needs to be done. In the event when you might have to do emergency conference planning for your team you need to make sure that you are delivering ideas effectively and adequately so the team understands within the least amount of time what tasks are to be completed.
If the people running the show (the main event managers) are not good at effective communication then there are high chances that the entire process of putting the show together would fall apart. Hence, any person looking into getting in with a career in event planning not only needs to consider organization, creativity, and effective time management but also needs to learn how to deliver his or her own ideas in ways that other people can easily comprehend and carry out.