Also known as foil stamping, this glamorous trend is gaining popularity in the wedding circuit. Elegant, glittery, and stunning are some adjectives used to describe weddings and these are applicable to foil invitations too! Colours like gold and rose gold are frequently associated with events like wedding and foil printing makes these shades effective without making it look gaudy.
What is Foil Printing?
This is a method of printing wherein heated type or stamping dies are pressed against a thin sheet of metallic or pigment foil. The pressure causes the design to be transferred on to the substrate. The heat and pressure help the foil stick to the necessary areas and the end result is a rich finish which cannot be achieved through other methods of printing.
The dies are made of metal while the foil can be gold, silver, copper, and even holographic metallic.
Foil Printing Over the Years
Before the 19th century, foil printing mainly involved use of hand-set lettering or dies that were custom engraved. This made it an elaborate process and so the technique was primarily used only for book covers and literary titles. Modern hot-stamping foils became popular in the early 20th century with German master book binder Ernst Oeser pioneering the efforts. He was followed by Englishman George. M. Whiley, a foil manufacturer, who started using atomized gold on slim sheets of polyester film. This process gained popularity as the decades rolled by.
Advantages of Foiled Wedding Invitations
- Since no ink is used in foil printing, there is no danger of changes in foil colour depending on the colour of the paper used.
- The glittery, lustrous finish of an invite makes an effective visual impact.
- Foil affords the freedom of choosing from various finishes such as metallic (metal-like shine in colours such as gold, silver, copper, gold, green, blue, and red) matte (dull finish with deep solid colours), glossy (non-metallic in different colours), pearlescent, and holographic where holograms can be transferred onto foil.
- Patterns like marbling are categorized as special effects foils as are woodgrain, leather, and pearl. Semi-transparent tin foils come in handy when the paper colour needs to be concealed.
Some Ways to Make a Foil Wedding Invitation Stand Out
Popular colours are silver, black, and gold. But blue, purple, and rose gold are equally sought after by those who do not shy away from being a bit adventurous. Digital and foil printing can be combined when using more than one colour on the invitation.
Try going monochrome – For a contemporary look which is classy, try getting the foil stamp in the same hue as the paper. Matte paper is best suited for this look.
Dot it right – Give the impression of confetti on the wedding invitation by choosing to place clusters of dots on the edges.
Script It – Combining the metallic effect with a delicate script can convey timelessness and romanticism in one go.
Get Dramatic – Lettering in gold, silver, or rose gold with a background in deep colours like burgundy can create the right amount of drama.
Monograms – All wedding stationery can be monogrammed with a custom design which can also be used later on.
Shadowy – In order to create a drop shadow, the same plate can be used in two different foil colours.
Though foiled business cards and invitations are most common uses of this technique, more and more brochures, presentation folders, and greeting cards are being created using this process. It is important to remember that foil printing is an expensive process and budget accordingly. Also, this technique will not be feasible if thermography text and designs already exist on the card or paper.